- The Follow Up
- Posts
- 3 Ways to Fix Your Self-Centered Cold Emails
3 Ways to Fix Your Self-Centered Cold Emails
Your Self-Centered Emails Are Turning Off Prospects
In partnership with
Good Morning! It's National Handwriting Day. When your prospect ghost’s your calls and emails, and blocks you on LinkedIn... there's always the good ol' handwritten note. Nothing says ‘you should really respond to me’ quite like a handwritten note. ✍️
A new opening question to ask 🗣️
What is complex selling? 😯
Sales jobs & a meme 😂
How to Fix Your Self-Centered Cold Emails
Let's play a quick game.
Open your "sent" folder and count how many times you use the word "I" in your sales emails.
Go ahead, we'll wait...
If you're like most sales reps, your emails probably read like a dating profile - all about you, your company, and how great you are.
But the hard truth is that your prospects don't care about you. They care about themselves.
So today, we're breaking down why self-focused emails fail (and how to flip the script).
1. The I’’ & ‘We’ Epidemic
I wanted to reach out...
We offer XYZ service.
I’d love to learn more about…
Every ‘I’ and ‘We’ is another reminder that your email isn’t about the prospect and another reason for them to hit delete.
Because guess what? They don't care what you want - they care about themselves.
Using ‘I’ once or twice is acceptable. Ex: ‘I noticed you commented on our CEO’s post about XYZ…’
But the more you can change ‘I’ & ‘We’ to ‘You’ and ‘Your’, the more you can speak to the prospect and their pain points.
2. Bad Targeting
Nobody wants to receive an email that wasn’t specifically written for them.
And when your email clearly shows you didn’t do your research on the recipient, you start the relationship on the wrong foot.
This first step in personalization starts with the targeting of your list.
Building a list of prospects with similar attributes in your target market allows you to write copy that speaks directly to them.
3. The Vague Value Prop
This is where personalization shines.
When you present your value prop, make sure it is hyper-specific to the reader and their company.
❌ We help companies like yours control their monthly spend.
✅ We help health tech companies like yours manage their complicated spending associated with R&D.
Your prospect needs to know exactly how you'll help THEM.
And this is where they can tell if you’ve actually done your research, or if you just sprayed out a bunch of generic emails.
How to Flip The Script:
Instead of: "I wanted to reach out because we're the leading provider of..."
Try: "Seeing your recent expansion into Europe, you might be interested in how [Client] cut their international shipping costs by 34%..."
The difference? One's about you. The other’s about them.
Do you think about how many times you write "I" or "We" in your emails? |
Cold Email Setup Offer
We started sending 10,000 cold emails per day, and scaled a brand new B2B offer to $108k MRR in 90 days. Now, you can have the same system set up (completely done-for-you) inside your own business - WITHOUT going to spam, spending thousands of dollars, or any manual input. Close your next 20 clients easily. We’ll set up the tech, write your scripts, give you the leads, give you the inboxes, and the sending tool - all starting at $500/mo.