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4 Reasons Why Prospects Are Ignoring Your Cold Emails
Make these changes to get more responses.
Good Morning! It’s Thanksgiving week, which means our reply rate is about to be at an all-time high from those out of office messages. We let the intern take this Thursday off, so we’ll be back next Tuesday. Now, let’s get into today’s Follow Up. 👇️
Why your emails are getting ignored 📈
Taking control of the sales process 😁
8 difficult types of prospects 👀
Sales jobs & a meme 😂
Why People Ignore Your Emails
As the old saying goes: Never trust a skinny chef… or a sales rep who says everyone responds to their emails. (Or at least something like that.)
If you’ve ever sent a cold email in your life, you know the feeling of getting an email ignored.
It’s just part of the game.
But there’s a few common reasons why emails get ignored. And when you understand why they get ignored, you can make changes to improve your response rate.
So today, we’re breaking down 4 reasons why your cold emails are getting ignored. 👇️
1. It's Not Relevant Right Now
It’s estimated that only 5% of your potential customers are actively buying at any moment. Which means 95% of your emails are landing in the inboxes of people who aren't ready to buy.
But don’t let that get you down.
A killer cold email isn't about an immediate sale, or finding a red hot lead.
It's about:
Catching the attention of your prospect.
Showing you may have something of value for them.
Planting a seed for future conversations.
Getting insight into their buying timeline.
Your objective = make them remember you when they ARE ready to buy.
2. It’s Lost in the Noise
Executives receive around 120 emails daily.
To stand out, you need to be more interesting than the other 100+ emails that you’re fighting with for attention.
This is where personalization is your secret weapon:
Hyper-specific subject lines.
Demonstrating you've done your homework
Making every word count
Make your emails so personalized that your prospect feels guilty not responding.
3. The Wrong Call to Action
As the rules of copywriting state: The goal of your 1st sentence is to get someone to read your 2nd sentence… and the goal of your 2nd sentence is to get someone to read your 3rd sentence… etc.
And in the world of cold email, the goal of your entire email is to get your reader to take an action after reading it.
Most people don't want to jump on a ‘quick call’ with a stranger. Shocker, right?
Instead, try offering something valuable:
Free report
Quick analysis
Limited trial
Low-commitment next step
Take the friction out of saying "yes".
4. They Just Forgot
Inbox overwhelm is real.
People get a ton of emails every day. Even if your email caught their attention when it was at the top of their inbox, they may’ve forgotten about it now that it’s on page 2.
The solution? Follow up.
Sometimes all it takes is a gentle reminder to restart a conversation. Persistence pays off.
Remember: Cold emails aren't always about immediate sales. They're about starting the conversation.
Happy emailing out there. 🫡
Why do you think most emails get ignored? |
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