5 Sales Books Every Salesperson Should Read

The Best Books for Sales Reps and Salespeople at Any Stage of Their Career

Author

Nic
December 31, 2023

In the world of sales, things change all the time. So staying ahead of the curve is a necessity. Whether you're a seasoned sales vet or a new rep looking for your first sales job, continual learning is the key to a successful sales career. A study of 153 sales reps found that reps who focus on learning outperform reps who strictly focus on their performance.

So how can you continue to learn and advance in your sales career? That's where the power of a good book comes in. From timeless classics to modern tactics, these books offer a wealth of knowledge, strategies, and insights that can transform the way you sell. These books cover the psychology of sales, and how you can use the strategies to sell more.

Let’s take a look at our top 5 picks for the books that every salesperson needs to read.

1. How to Win Friends and Influence People

How to Win Friends and Influence People is a classic that teaches us how to become a better person and salesperson.

Learn How to communicate effectively, make people like you, and influence people to get things done.

This book is written by Joe Girard, who holds the title of “The Greatest Salesman in the World” and holds the world record for most cars sold in one year.

If you want to be the best, you need to learn from the best.

This is a classic in the world of sales.

After conducting intense research on salespeople, the authors of this book found the best salespeople don't just build relationships with customers.

They challenge them.

This eye-opening guide explains the why and how behind the most important activity in sales and business development…

Prospecting.

Influence and persuasion are two skills you’ll need to master for sales.

Learn about the psychology of why people say yes and how to apply these insights to sell more.

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