How to Sell Like a Child

Good Morning! Have you seen egg prices lately? They’re up a whopping 53% since last year. Between this and coffee inflation, we're going to need a new comp plan just to maintain our morning routine. Time to close some more deals, because that ‘breakfast of champions’ is starting to feel like a luxury purchase. Happy selling out there 🫡 🥚

• How to close deals like a kid 🤝 

• Stop burning leads with AI bots 🤖 

• Start ‘labeling’ your prospects ✍️ 

• How much do sales ops managers make 👀 

• Sales jobs & a meme 😂

Why You Should Sell Like a Child

Ever watched a child ask for something they want? It’s sales in its most natural form.

They don’t hesitate.
They don’t overcomplicate.
And more often than not, they close the deal.

As adults, we spend years refining sales techniques. Meanwhile, kids instinctively use the most effective methods without even thinking.

The difference? They focus on what works instead of overanalyzing.

So, here’s how you can get back to your roots, close more deals, and sell like a child (literally)…  

Identify & Target the Right Prospects

Kids don’t waste time asking the wrong person.

They target the decision-maker - whether it’s the parent most likely to say yes or the adult in the best mood. The same applies to sales.

Knowing who to sell to is half the battle. Up to 40% of lost deals happen because reps engage the wrong person, and the average B2B decision involves 6-10 stakeholders.

Just like kids know which parent to ask for ice cream, great reps identify exactly who holds the power to say yes.

Spark Curiosity & Emotion

Kids know how to keep you engaged with relentless curiosity… like asking “why” a million times.

They don’t just state facts; they appeal to emotions, excitement, and FOMO. Yet in sales, 60% of opportunities are lost because reps pitch instead of asking thoughtful, discovery-driven questions.

Why? Because they fail to uncover real pain points. When reps focus on discovery first, deals are 80% more likely to close.

The fix? Ask open-ended questions, and “why”.

What’s keeping you up at night…?
What have you tried so far…?
Why didn’t that work…?

Simple, Direct Questions

Kids don’t dance around a request. They go straight for it:

Can I have this?
Can we go now?

Simple. Direct. And effective.

Yet, in sales, 25-30% of deals are lost because reps fail to ask for the close.

Buyers expect clarity, and top performers always ask for the sale. If you don’t ask, you don’t get.

Takeaway: Next time someone asks you if you’re a natural born salesman - remind them that you’ve been closing deals your whole life. Just different types of deals…

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