How to Use Mirco Commitments to Sell More

Good Morning! It's National Quiet Day - a perfect reminder that sometimes the best sales technique is just shutting up. Just dropped your price? Zip it. Asked a tough question? Stay silent. A prospect tells you to take them off your list? Be quiet and act like you didn’t hear them. 9 times out of 10 it works every time. 🤫

• Using micro-commitments 🗣️ 

• Adding AI to your SDR team 👀 

• Cut out the fluff to schedule a call 📞

• Objection handling mistakes 🛑 

• Sales jobs & a meme 😂

The Art of Micro Commitments

Think about dating for a second.

You don't ask someone to marry you on the first date. You don't move in together after the second date. And you don't meet the parents on date three. (At least most people don’t…)

Instead, you stack small commitments that build trust over time.

And sales works the same way. To close a deal and get your prospect to become a customer, you’ve gotta get them to talk to you first!

Yet, a lot of reps are still proposing on the first date.

So, how can you start the relationship with a prospect, and ultimately close the deal?

The answer = micro-commitments.

What Are Micro-Commitments?

Micro-commitments are small, easy-to-make decisions that lead to bigger commitments down the road.

In dating, it might look like: Coffee → Dinner → Weekend trip → Moving in → Marriage.

In sales, it might look like: Email reply → Discovery call → Product demo → Proposal → Deal. (Yes we know, it’s never really this simple.)

The psychology is simple, each small "yes" makes the next "yes" easier.

Why This Really Works

Your brain perceives big changes as potential threats. The bigger the change, the more threatening it feels.

That's why asking for a 60-minute demo in your first email feels scary to prospects.

You’re asking them to give up an entire hour of their time and attention in return for a slim chance that they might need what you’re selling. That feels scary.

But asking for permission to send them something that could be helpful? That feels safe.

The Micro-Commitment Framework

1. Start small. Instead of going straight for the demo, try:

• Asking an easy question

• Sharing a custom or relevant report

• Asking for feedback on an idea

• Asking to share a 2-minute loom video

Each small commitment builds momentum toward your ultimate goal of getting them as a customer.

2. Trade Value

Every time you ask for something, offer something valuable in return:

Ask: "Can I send you something?"
Give: Relevant case study

Ask: "Quick call to discuss?"
Give: Prepared research on how you can specifically help them.

Ask: "Ready for a demo?"
Give: Personalized demo with their exact use case.

3. Build momentum and stack commitments strategically:

A bad process might look like: Cold email → 60-minute demo request → Ghosted. 👻 

A better process might look like: Cold email → Ask to share custom report → Offer quick discovery call → Suggest focused demo → Send the proposal.

Real Examples

Instead of: Hi {Name}, would you be free for a quick call this week?”

Try: Hi {Name}, we just published research about {their industry}. Is it ok if I send it over?

See the difference in the ask? The first asks them to give up their time. The second asks for their consent to send something of value.

And once they commit to the first ‘yes’, the second ‘yes’ feels less scary.

Remember: Your job isn't to close the deal in one email. It's to get the next small "yes."

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