Happy Relationship Renewal Day (time to reach out to those prospects you’ve lost touch with).

In today’s Follow Up:

• The best sales writing is simple writing ✍🏼

• Sale tip of the day 🧠

• Sales in the news 🗞️

• Sales weapons to check out ⚔️

Sales Fact of The Day

Why simple writing is the best writing

Good writing is a cheat code to better thinking, better speaking, and better communicating.

But most salespeople ≠ great writers.

The reason?

School brainwashed us to write like boring, corporate robots.

We were raised to write:

• Long essays with outrageous word counts

• Fancy words we don’t know

• Complex sentences with a bunch of “and’s” and “butts”

Good writing isn’t having the highest word count in the class or using cute words. It’s communicating your ideas clearly, and persuading people towards your argument. (And it’s simpler than you think).

Here are 5 simple tips you can use to level up your sales writing:

1. Write like you speak. Sometimes I talk to myself before writing something. If it sounds good out of your mouth, it’s going to read well on the page.

2. If you have to look up a word in a thesaurus, don’t use it. This isn’t Scrabble. Keep the fancy words to yourself.

3. Less than 25 words per sentence. Remember, simple is better.

4. Write at a 5th-grade level. Writing at a 5th-grade level increases readability. You can use the Hemingway app to check your writing level. Have I said simple is better yet?

5. Hand-copy good pieces of writing. Yep, I know it’s weird. But it’s the best way to learn. Take a pen & paper, and hand copy the best pieces of copywriting you can find. Read → write → read → write → remember.

Let’s do a quick sales email example.

Instead of saying, “Hi Buster, As a CEO I thought you might be interested in finding a better way to prospect, pitch, and close clients. The Follow Up is a modern newsletter and sales enablement solution that provides easy-to-use sales strategies to accelerate your sales career.”

Say, “Hi Buster, looks like you’re focused on scaling your sales team right now. I just came across a newsletter you might like called The Follow Up. It keeps you up to date on B2B sales news and tips so you can book more deals.”

You see the difference?

Here are 3 resources you can study use to practice (copy by hand) to get you started.

• The Day You Became A Better Writer

• Frank Slootman’s memo

• We don’t sell saddles here

Sales Tip of The Day

Sales in the News

• How you can maximize face-to-face meetings with prospects.

• Snap hires Meta veteran Patrick Harris as Senior VP of Partnerships. He’ll lead the ad agency and partnership teams at Snap. Almost a dozen Meta execs have bolted to Snap recently.

• New sales tool, “Autobound” says they can reduce the time it takes to reach out to a prospect from 17 minutes to 30 seconds.

• Aligned, a tool providing customer journey intelligence and AI-driven customer engagement automation for B2B sales teams, just raised $5.8m

Sales Weapons of The Day

• Palette - Let’s sales leaders automate commission payments and customize commission plans

• Rattle - Let’s you manage and update your Salesforce in Slack or Microsoft Teams

• Sales Navigator tip that will 5x your pipeline

Cool Jobs at Cool Companies:

• Sales Development Representative @ Brex (Remote)

• Account Executiv - Strategic @ Lattice (Remote)

• Head of Sales @ Superhuman (SF or Remote)

Checking in on our LinkedIn Influencers - No dumb questions

Meme of the Day

And that’s a wrap!

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