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Sales Closing Questions You Should be Using
How to ask for the sale and close the deal...
Good Morning. Elon Musk announced the first patient to get the Neuralink chip implanted has fully recovered, and can now control a computer mouse with their thoughts. Which brings up the question - how long until we can make cold calls with our thoughts? 🤔
In today’s Follow Up:
How to ask for the sale 🗣️
A sales objection response ❌
Sales around the internet 📰
Sales jobs, email mistake & meme 😂
How to Ask For The Sale and Close The Deal
You’ve done everything right…
Uncovered your prospect's pain points. Shown them why they need your product. Discussed pricing.
And now it’s time for (arguably) the most important part of the sales process.
It’s time to close the deal.
The part where you ask the prospect to pull out their wallet and give you their money.
It’s like asking them to marry you, but instead of becoming your spouse, they become your customer (and pay you).
But like most things in sales, there are many different ways to close a deal.
Some closing questions work great in one situation and may be a disaster in another. Factors like the type of product you sell, the sales cycle, and deal size all play a role in the closing questions that will work best.
So we sent the intern to find out what questions the best closers are using, and when you should use them.
Let’s dive in. 👇
The Question Close ❓️
This approach is all about addressing final concerns and asking for the sale.
It's gentle and consultative, making it perfect for when you sense the prospect is almost ready but needs an extra little nudge or reassurance:
Does it make sense to send over the contract now?
From everything we’ve discussed, are there any concerns with moving forward?
Are there any other questions or concerns? If not, are you ready to move forward?
This shouldn’t feel aggressive but should let the prospect know it’s time to make a decision.
The “If” Close 🤷
The "if" close is strategic, setting up a conditional commitment.
Similar to the if-then function. If I do this for you, then will you buy?
It’s best used when there’s an objection or two that you still need to overcome, but have agreed on everything else.
If we’re able to get to the price you mentioned, can we get this closed today?
If all of the terms in the contract look good, are you confident with moving forward?
If we’re able to solve {insert objection}, are you willing to sign the contract this week?
The Assumed Close 🤝
The assumed close is all about confidence. It’s direct and even a bit aggressive.
When used correctly, it’s extremely powerful and gets the deal done. But if used at the wrong time, it can come across as pushy or make things uncomfortable.
It’s best used when you’ve covered all objections and are confident they’re ready to buy:
Assuming everything looks good, when should we send the contract?
Could you send me the start date you’d like to go with?
Who should I make the invoice out to?
Will this be cash, card, or ACH?
This close is most often used in quick transactional sales, but can also be used in larger B2B deals. Just make sure you’re confident that you covered all of their questions and objections.
What type of close is your favorite? |
ChatGPT hacks for business professionals
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Sales Tip of The Day 💡
If you’re hit with the question: ‘How is your product/solution different from the others?’ - avoid going into pitch mode.
Instead, try turning it back on them:
✅ We’re different in a lot of ways, but I’m not sure what would be most relevant to you. What is most important to you in a {insert your product}?
This allows you to tailor your pitch to what’s important to your prospect and avoid pitching irrelevant features.
Sales in the News 🗞️
Jason Lemkin from SaaStr gives his top 6 hacks for making sure a VP of Sales or top AE will work out.
The Founder and CEO of Otentu says the new era of sales reps should be value creators helping customers make logical, mutually beneficial decisions.
Matthew McConaughey showed off his storytelling skills by giving a sales pitch for his Tequila brand on Jimmy Fallon’s talk show. The 60-second pitch tells the story of how he started the tequila brand and uses a story, a bridge to the product, data, and humor.
A B2B sales rep says switching to non-alcoholic beer changed his life. Since making the switch he’s closed more deals, lost 23lbs, and is creating better relationships with prospects.
Remote Sales Jobs 💼
Associate AE @ Process Street
Sales Executive @ Flatirons
SMB Account Executive @ Bird
Senior Enterprise AE @ Enable
A ‘Reply All’ Mistake
This hiring manager accidentally included the candidate in his post-interview feedback. Always double check who’s in reply. 🫣
Sales Meme of the Day
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