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Why You Should Start Texting Your Prospects
A guide on how to text your prospects and get more responses
In partnership with
Good Morning! Today is National One-Liners Day, which reminds us of some of our favorite one-liners like: following up, it’s me again, and I’m not trying to sell you anything. A rule of thumb: whenever a sales rep says they’re not trying to sell you something, they’re definitely trying to sell you something. 🤣
Text more prospects📱
The ‘no budget’ objection 🗣️
Selling enterprise without calls 😯
Sales jobs & a meme 😂
Start Texting More Prospects
Texting your prospect is like taking the next step in a relationship.
You’re no longer just in their work email… you’re in their personal texts. The same place they communicate with friends and family.
And because of that, texting is extremely effective at getting a response.
On average, text messages have a 98% open rate compared to ~21% open rates on emails, or a 4% answer rate on phone calls.
I’ll take the 98% every day.
But texting isn’t as straightforward as just shooting out a message to every prospect you want to sell to.
So today, we're breaking down exactly how to use texting in your sales process, without crossing the line.
1. The Legal Side of Things
Yes, it's legal to text prospects, but only if they've given you permission or opted into your SMS marketing communication.
That means no cold-texting prospects.
Not only is it annoying (think back to those political texts we got in November), but it can also get you in serious trouble. The Telephone Consumer Protection Act has strict guidelines about commercial texting, and violations can cost your company thousands in fines.
Plus, a cold text just isn’t the best way to start a relationship.
2. Get Their Buy In
The best way to get on a texting basis with your prospects is to ask for their permission during your initial meeting or call.
Keep it casual but professional: ‘Hey - just to make things a bit easier, is it ok if I text you an update after this call?’
Once they give you the ok, you're in.
No more waiting for days for an answered email. No more getting lost in spam folders. No more "sorry I missed this" responses.
And if you forgot to ask on the call, you can also ask via email.
‘Hey, I should have an update for you tonight. Would it be easier if I texted it over? If so, what’s the best number to reach you at?’
3. Keep It Short and Informal (But Not Overbearing)
Now that you have the in, you can text like a normal person.
Shoot them an update on a question they have, or ask them for an update on something you discussed. Think of it as a professional version of how you'd text a colleague.
But remember - this isn't your college group chat. Don't cross the line.
Some quick guidelines:
Keep messages under 2-4 sentences
Stick to business hours
Use proper punctuation and spelling
Wait for responses (don't double or triple text)
Save complex discussions for calls or emails
Be aware that they don't owe you a reply right away, and being overbearing or pushy is a quick way to lose their trust.
If they're not responding, take the hint and switch back to email.
Do you text your prospects? |
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