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Dive into a collection of past newsletters.
Selling to Yoda: How to Sell to People Who Know More Than You

May 6, 2025

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8 min read

Selling to Yoda: How to Sell to People Who Know More Than You

4 steps to closing industry vets who know more about your product that you.

3 Things Salespeople Can Steal from Defense Lawyers

May 1, 2025

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7 min read

3 Things Salespeople Can Steal from Defense Lawyers

Tactics you can steal from the Lawyers that turn sales calls into closed deals

The 4 Steps to a Successful Elevator Pitch

Apr 29, 2025

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8 min read

The 4 Steps to a Successful Elevator Pitch

The secret framework to writing an elevator pitch that sells

The 4 Steps to Making Your Prospect Lean in and Listen

Apr 24, 2025

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8 min read

The 4 Steps to Making Your Prospect Lean in and Listen

Become the kind of salesperson that's impossible to ignore.

How to Read Your Prospect Like a Poker Player

Apr 22, 2025

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8 min read

How to Read Your Prospect Like a Poker Player

Spot your prospect’s tells before you waste time on dead deals.

4 Mental Models Top Reps Use, But Never Talk About.

Apr 17, 2025

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8 min read

4 Mental Models Top Reps Use, But Never Talk About.

Good reps follow scripts. Great reps think in models.

5 Sales Techniques I Stole From Comedians

Apr 15, 2025

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8 min read

5 Sales Techniques I Stole From Comedians

The best sales reps prepare like performers, read the room, and tell story's like comedians.

4 Ideas to Pull Yourself Out of a Sales Slump

Apr 10, 2025

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8 min read

4 Ideas to Pull Yourself Out of a Sales Slump

Battle tested strategies that can get you out of a drought

4 Recession Proof Industries for Salespeople

Apr 8, 2025

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7 min read

4 Recession Proof Industries for Salespeople

When a recession hits, these are the industries you want to be selling in.

The 3 Pillars of Persuasion: Get Anyone To Say Yes

Apr 3, 2025

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8 min read

The 3 Pillars of Persuasion: Get Anyone To Say Yes

Aristotle's persuasion framework that's still working 2,300 years later.

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